Remarketing is a great way to re-engage past customers who might have taken an interest in your products and website. This is a productive tactic that can entice customers to come back and re-visit your business or brand.

Back in 2020, the COVID-19 pandemic forced businesses to modify their day-to-day operations and revamp their business plans to be solely based online. In light of this significant topic, we’re going to share with you some lessons that small businesses have learned as they adapted to the new marketing scene of 2021.

Marketing is crucial for a businesses survival, we all know that by now. In the past year and a half, business owners have faced a huge obstacle otherwise known as the COVID-19 pandemic.

Media production, digital media, branding and website design are all new and improved ways to market a business. Are you creating content and marketing campaigns that will prepare you for the future?

Nowadays, marketing personalization is an asset for all businesses. With this marketing technique, you are able to improve customer experiences and increase revenue.

Running a business is like playing a game of chess, as you make every move, you ensure your products and services are at their highest level of quality. The goal is to deliver the best results and by strategically planning out your moves ahead of time.

The arrival of each and every new decade has brought us many new marketing tools which can be exciting and daunting at the same time. As we all know by now, businesses must keep up with new marketing trends so that they can increase their engagement online and bring in new customers

Discussing the importance of content and creative marketing and how exactly businesses can grow exponentially online! Topics ranging from SEO and blogging to social media and post times, we cover everything you need to know in order to grow your brand!

It’s time to look ahead and figure out what your goals are for the next 12 months. Where do you see your business? What upcoming plans do you have in the works? What marketing tactics are you going to use? It’s important to keep-up-to-date with the constantly changing market.

The changes in technology and digital marketing are ever-growing which can lead to marketing strategies becoming out of date and less practical. It’s a good idea for any brand to change up their strategy once and awhile to make sure that it will be consistently effective.

For all businesses, customers are key. They are a fundamental part when it comes to keeping businesses afloat. Every business owner should appreciate and value their customers because without them, no one would be able to run a business.

Be SMART with your marketing strategy. New opportunities will arise when you stay true to yourself and to your brand’s message. Today, we will be going through some principles that can boost your marketing strategy and display the benefits of your services to the public in a distinctive way.

Microswift’s Digital Marketing Specialists have reviewed 4 Facebook ads, with one of them being the next million dollar ad. Let’s take a look!

It all comes down to you knowing your business and being creative with your marketing strategy. In addition to that, know what your audience wants to hear and what they want to learn because it’ll make it so much easier for you to create content that your target audience will enjoy.

Happy National Women’s History Month! Decades have passed us by, and so has the stigma surrounding working women. In light of this significant topic, we will share 10 influential female figures in the marketing industry.

With the change happening in the world due to covid-19, many business took a massive hit. But at the same time, it opened doors to new Marketing Trends that just can not be ignored. It is almost certain that this trends have come and are here to stay for a while. Taking advantage of such trends is detrimental to your business growth.

There are a million and one ways to grow a business but for the purpose of this article we will heavily focus on the method of Digital Advertising. After reading this article you will feel the immediate urge to try out digital advertising and take it on a test run.

Just to sum up, always plan, strategize and then execute a marketing plan. Never stop the analyzing of your plan and always stay current. And most importantly, never stop what is working, the moment you press the break your momentum will be lost and you will have to invest in the time and money all over again.

Based on the nature of your business, you can get creative and experiment with one, two or a various set of digital marketing services available. Digital marketing works for any business, regardless of the industry, what you sell or your business offerings.

One very important aspect, is that many people trust in online reviews and in-fact it becomes a decisive decisions in making a purchase or investment in your business. People trust online reviews in the same sense that they trust a referral from an acquaintance.

The benefits of digital marketing are really worthwhile. After all, we are in the midst of the digital age and everything revolves around the digital world. Let’s walk your business through the basics but very important aspects of Online Marketing & Online Advertising:

Finding the right marketing agency to work with can be very challenging. And let’s face it, what is worse than locking yourself in with a marketing agency that you soon come to realize was a huge mistake. And now you are stuck finding a way out rather than focusing on how to market your business right.

Every business, regardless of the nature of the business, wants to track their ROI (Return on investment). “How much money did I spend” vs. “how much money did I earn back”. Sometimes spending hours or days to track this information and in the end still have inaccurate data. Well guess why?

It’s fair to say that without marketing a business can not exit! Yes that is a bold statement, but backed up with solid evidence and past experiences and encounters. Marketing helps the growth and is the major driving engine to any given business.

“In 2011, the web-use % overtook TV viewership among the youth demographic”. This decade saw a massive change in the way consumers operated online. As we came into the 2020, tactics are now at their peak. All business need to have a strong presence using current up to date marketing practices to be able to gain the benefits.

If you already have a coaching business or are looking to start one in the near future, here are the top 5 reasons why you should consider converting your business to an online format and how Microswift can help you get there…

Just once everything began to make sense from the rise of sustainable fashion to the blooming and extraordinary launching of many new restaurants to the rush in retail…and then… this all goes to sound like a reference in the past.

You might find that throughout your social media journey, you are not gaining followers as quickly as you had of hoped, or perhaps that extraordinary photo you posted only got a dozen likes. It can be discouraging when you work so hard to build the best possible brand identity for your business and follow up with that by creating outstanding digital media.

Going into the business world in 2020, the competition is fiercely competitive! It doesn’t matter what industry you are specialized in, you always need to be on top of your marketing game to help yourself stand out from all other businesses in the same field of work.

“A brand is not just a name or symbol. At Microswift, there's a meaning and purpose behind any brand we've created.” Branding. What is branding? Why do we need branding? How do we achieve proper branding? Well, branding is defined as long lasting visual identity.

With a paperless dental office, you can streamline your operations, saving both time and money. How can paperless patient forms help you do all of these things? Here's a closer look. From paper to paperless, the...

In our past articles, we have talked about marketing trends in 2020. In this article, let’s dive in specific strategies you can do RIGHT NOW to fast track the growth of your business:

Characterized as someone who’s born between 1997 and 2012 (Pew Research Centre in 2019), Generation Z is the newest generation to enter the workforce and start...

“Tis the season”! As 2019 comes to an end and 2020 is knocking on the door, it’s time to wrap this year up and plan for the next year - 2020, the beginning of a new decade! Our marketing experts at Microswift have ...