What does it take to become successful in 2021? This is the question of the year that all business owners, brands and entrepreneurs have been asking. Both small and large businesses have taken a hit for the past year since the beginning of the COVID-19 pandemic.
As early as March 2020, employers sent their workers home when the mandatory stay-at-home order was put into place by the government. From then on, brands and businesses needed to adapt to this substantial change by reconfiguring their plans to be solely based online.
Now more than ever digital marketing has been a key tool for these brands and businesses to stay in the loop with their consumers. However, as technology has progressed, so has digital marketing. One of the main avenues that many brands have taken an interest in is creative marketing. Microswift, Nike, G Fuel, H&M and Joe Fresh are just some of the many brands that have adapted to this type of online marketing.
But what is creative marketing? It is an emerging field where you combine your creativity and brand uniqueness with the awareness of what your target audience is looking for. Creative marketing is the ability to provide answers to your consumers while, at the same time, delivering an engaging and moving message.
Why choose this type of online marketing? By creating visual and verbal content for your brand, it will help to promote overall brand awareness. Clients are excited to see what brands and agencies can do for them and creating original content will entice them to your businesses services. Remember that personalized videos and articles tend to be more effective because the audience is more likely to interact with personalized content than an actual ad.
By using your own unique photos, infographics, audio and video, customers will be drawn in and want to learn more. To give you an idea, here are a few types of creative marketing content and why each of them work.
Blogging:
You can update your clients on an every day basis about what your brand is up to, share helpful tips and tricks and keep them up to date on the latest industry news.
Videos:
Video marketing continues to gain importance in this industry. It can help improve your businesses engagement and can reach a broader audience.
Case studies:
By conducting case studies, it will help to validate your brands credibility. Clients will do their research on agencies and businesses before partnering up with them. When they see recommendations from other people that have used your services, they will trust that you can provide what they are looking for.
Podcasts:
This marketing tool can help a brand expand their online reach. There are a variety of different avenues that you can take when it comes to podcasting. Your podcast can be professional, informational, humorous, helpful or creative.
Q&A posts:
By answering commonly asked questions in the industry, it will show potential clients that you mean business and that you are passionate about this field of work. Invite your followers on social media to submit questions that you can answer in your next post or video.
Being successful at creative marketing also means that you need to adapt to the newest and most relevant technology. Microswift is active all on all social media; sites such as Pinterest, Instagram, Tiktok, Twitter and Facebook can be used as creative marketing platforms for your business. The more active you are on social media platforms, the better. By using these sites professionally you can drive audiences to your page and increase insights.
As long as you showcase your brand’s skills on the internet, you are sure to create an impact and invite people to take a closer look. Another creative marketing trend that our brand likes to live by is creating content with the customer, not just for the customer. A solid relationship with your clients will go a long way. By working hand in hand, we have created quality content for our clients and have helped them in kickstarting their business plans.
From a young age, we have been taught to adapt to changes and make decisions based on our desires and needs. The changes that are happening now in media and consumer behaviour are re-evaluating the character of creative marketing.
With all of the internet’s extensive platforms, they can open up a whole new world that you might not have even realized you could be a part of.
