Just once everything began to make sense from the rise of sustainable fashion to the blooming and extraordinary launching of many new restaurants to the rush in retail…and then… this all goes to sound like a reference in the past. As if we are referencing trends from decades or even centuries ago, when its only been 6 months.
What happened exactly?
Was it really all the fault of a pandemic that hit hard? Or was it really because we were hiding behind a glass shell waiting for the slightest thing to break us? How were we managing our business? How were we taking care of profits? What were we doing to drive foot through our doors? What was the one thing that helped us get started and keep our investment going? If any of the answers did not include a digital sense in it then do not blame the pandemic for a failed try. The pandemic hit hard and affected sales and resulted in closures and much much more but if you were strong you would at least keep afloat until the light that we see now evolved.
For those who lost it all, it’s a chance to get back up and try to do it right this time. For those who kept afloat its time to step it up now and take advantage and come back even stronger. For all the business struggling to figure it , heres a chance on how you can come out stronger on the other side.
What is next?
Regardless of what industry you are in or what the nature of your business is, you need a marketing strategy. A “Well” planned out one, that has many open doors. First, understand your business and what you do yourself, that way you can distinguish what you can do with your own hands to manage the growth of profits and what you really need help from outside for. This is not the time to be jack of all trades. You will only sink deeper and deeper.
The Plan
Once you have decided on what you need to outsource, walk it through with whom you choose to work with. Establish a SWOT analysis, identify your strength, weakness, opportunities and threats. This will help you and the marketing agency you work with, understand your business and marketing initiatives with short and long term business goals and overall metrics. Work on identifying your ideal or lets say your “NEW”, “FUTURE” targets that being your current/post pandemic audience.
Step 1 closer
When you have your business plan set out, then and only then can you act on it. You educated yourself? Check mark, you found your niche? Check mark, you did your research? Check mark? Your website is launched? hmmm… let’s take a moment here, we mean your new website, with a brand, a purpose, sales driving tools, integration, strong SEO, strong content. Refresh your image online and build a portfolio like never before.
Step 2 closer
Back to our check list! Your socially active? With branded, cohesive content, planned out and targeted to the right niche you identified earlier, with attractive promotions, deals, ads? Check mark.
Step 3 closer
Your running AD campaigns with a realistic budget, reaching the appropriate audience? Check mark.
Enjoy your hard work
For a beginner, that is sufficient to bring you or keep you online. Don’t loose hope, just add passion to the growth of your business and give it the nurture it deserved all along.
Neglecting your business online’s presence showed and proved to break many small and large businesses. And this effect is long lasting if immediate action isn’t taken. Contact and connect with a marketing agency to help you stand back up on your feet once again.
