HAVING A NARROW MARKET FOCUS:
The traditional way of viewing marketing components is by following the 4 p’s which are product, price, place and promotion. You still very much need to keep these components in mind when developing your content marketing strategy. However, if you are wanting to take the next step forward and get your brand noticed by a wider audience range, there is more that you can do.
Your clients want to know what your exact message is and what you can offer to them. You have to identify yourself and your main focus so that you can ensure your business model will stand out from your competitors. What is your unique approach? What sets you apart from your fellow competitors? This is where you can really use social media channels to your advantage. You can determine what people are looking for and what they are most interested in nowadays. You can create polls or surveys online that your followers can take part in; using that data, you can plan out what you can offer to them.
BEING DIFFERENT IN YOUR APPROACH:
Develop a hook that you know will entice your old customers as well as your potential new customers. Being different is how you can distinguish what you sell from what your competitors sell. It will take work, time and dedication but developing a unique approach will give you that level up! Get your product or service to stand out by showing how it’s different from the rest and how it can solve the targeted issue. You need to have a thorough understanding of what your consumers are looking for and the problem that they are facing. By doing your research into your target demographic, you can figure out how exactly you can capture their attention and bring them to your specific product.
Another way that you can make your business different from the rest is branding. For our clients, we like to create a lasting visual identity for them; it all comes down to brand research and strategy. After taking a look at our client’s objectives and main audience, we put a focus on the brand’s purpose and personality. Like with anything, if you pay attention to detail and bring in that focus, you can create something amazing that will set you apart from the rest!
THINKING LONG TERM:
As a business owner, you have long term and short term goals, both of which are very important. There is an acronym that plenty of business owners like to go by when planning out their goals and it’s called SMART (specific, measurable, achievable, relevant and timely).
Let’s face the facts: targets will change over time and so will your goals depending on the economy, market and the situation of the world.
Businesses did not prepare ahead of time for a pandemic. Sometimes you may not be able to prepare for absolutely everything but you can do the best that you can. The point is to revisit past goals, tweak them, make new ones and use the resources around you to help you. Technology will change, audiences will change and trends will change so make sure that your goals can be tweaked if needed.
CONSIDERING NEW AVENUES:
If you have been using the same strategies for years now and they have been working for you, then great! Keep doing what you are doing! If you notice that you are in a bit of a rut when it comes to getting your brand name out there, then maybe consider trying something new that you haven’t tapped into. Either way, considering new avenues isn’t a bad idea. Technology is our friend, not our enemy. Don’t be scared to take advantage of it.
Do some online networking, work within the community, partner up, and stay current. You should build relationships with others in your community who have the same niche as your brand. Give back to the community and volunteer to host a fun event, offer your services for an upcoming local function or host a contest where the winner gets to try something from your brand for free. If you want to partner up with another brand, agency or even an influencer that shares the same passion and niche as your brand, then do it! In the end, just keep your eyes open and recognize when new opportunities arise.
BEING PERSONABLE:
Find that brand voice and make it friendly and appealing to consumers. People are more likely to interact with a brand that is personable rather than a brand that only focuses on sales.
Not to say that sales aren’t important because they most definitely are but if that’s the only thing that you are truly focusing on, that’s not going to be very beneficial for you in the long run.
Be yourself, show off your personality You can personify your business through producing engaging videos and creating your very own brand name and meaning. If it helps, present yourself like how you would present yourself to your friend! What people sometimes forget is that they can be both professional and personable at the same time. Do what you can to ensure that your brand is presented in the best light while staying true to your own identity.
STAYING CONSISTENT:
With anything you do, staying consistent is key. You see big brands like Joe Fresh, H&M and Amazon that are constantly keeping their followers and consumers up to date on their latest news, offers, discounts and deals. Posting quality content on socials daily will increase your brand awareness and reach. If your brand has a profile on a variety of social media platforms or even just one or two, you need stay active on them. The more you share, the more that others will share you brand’s message as well.
We understand that you can be extremely busy with running a business so we offer a service that can help you manage your social media pages while also delivering beautifully designed posts. Our social media experts help to blossom businesses online optimization. If you are struggling with maintaining your own social media pages, you know where to find us and you can check out our services!
