As we are heading into phase three of post-lockdown, we can now look forward to visiting businesses that we haven’t been able to step foot in for the past year and a half. Finally, we are able to schedule appointments, meet with clients, and get back on track with serving the community! However, now that we are moving into this exciting new phase, marketers anticipate that competition will be fierce amongst the beauty salon & spa industry. Therefore, now is the perfect time to form a fresh marketing plan that can highlight your spa and its services. Let’s take a look into some marketing tactics that can make your spa buzz!
1. Online Booking Application
Being able to book online is a big bonus in order to attract and retain business. Our online booking application makes the process interactive and easy. Say goodbye to pens and paper and hello to efficient digital forms! This tool overall can operate like a live chat through artificial intelligence, algorithm and continuous learning patterns. Check out our latest project with Ocean MediSpa and let our work do the talking!
2. Social Media Management
By analyzing your business, Microswift specialists can plan out a prime social media content strategy to best represent the products or services you offer. Once we’ve covered that scoop, we start the fun and engaging preparation process where the goal is transform potential success into confirmed success. We like to include various exciting video & photoshoot productions, editing tactics, branded content, trending hashtags and catchy captions in order to deliver engaging posts.
3. Engage With Community
This is an effective marketing tactic that can increase brand awareness. But what is the best way to go about doing this? By posting content such as Instagram reels, tiktoks and stories to show off your products/services as well as the meaning behind your spa. This kind of content interests audiences and because it is defined as “short form content”, it can quickly reach consumers who may have a shorter attention span (which is commonly the case nowadays). By engaging with the community on a daily basis either thorough emails, blogs or social media, you can connect with them on a deeper level and attract them to your spa’s services.
4. Email Marketing
Did you know that over 60% of consumers want to receive emails from businesses they love? Email marketing is a great way to inform your customers of your spa’s news, promotions, offers and deals. It’s important to keep your customers in the loop as much as possible so they know what is going on at all times with your business. This especially applies now more than ever due to the re-opening of salons, clinics and spas. Stay on top of email marketing campaigns to better communicate with your target audience and bring more light onto what you have to offer.
5. Strong Voice
Like with any brand or business, a spa needs to have a voice on specific matters. By becoming a part of the conversation on important issues in today’s world, consumers will see proof that you are aware of ongoing issues and that your business cares about resolving them. If your spa sells eco-friendly or cruelty free products, spread that information around either on your socials, website or blog.
6. Pinterest Marketing
Visual content is the best kind of content, there’s no doubt about that. Pinterest is the most visual platform out there, this is where consumers go to find inspiration. But guess what? People will find your visual content inspiring too! Take advantage of Pinterest because you can leverage this social media platform to grow your business. Believe it or not, you can build a following on Pinterest, it just comes down to posting the right kind of content to enhance that trust between your spa and the community.
7. Ad Campaigns
Adding to our last point, ad campaigns are prime visual content, specifically video ad campaigns. This marketing tactic offers quite a few benefits, some being that they can boost conversion rates, increase SEO, build up trust & credibility and can tell your spa’s story better than any other content. If that’s not enough to get you going, there are statistics that prove audiences love to consume video ads:
. 94% of marketers agree that videos have helped increase user understanding of their product or services.
. 84% of video marketers say video has been effective for generating leads, up 1%from 2021.
. In relation to this pandemic, 91% of markets feel the pandemic has made video more important for brands.
It can be very beneficial for your spa to try out these marketing tactics. You can accelerate your spa’s clinic through customized marketing and break through any barriers that have been in your way for this past year and a half. Let us help you optimize your spa profile and create a digital one that lasts!
