Blog and Insights

Going into 2020, you may have been thinking about starting a new business. Maybe you have already started a new business but you don’t have a website yet. Or, you have a website but you feel like it doesn’t match the standard of your competition.

“A brand is not just a name or symbol. At Microswift, there's a meaning and purpose behind any brand we've created.” Branding. What is branding? Why do we need branding? How do we achieve proper branding? Well, branding is defined as long lasting visual identity.

In the past, we have written about Creative Marketing - a way of creating unique, personalized digital media for businesses to increase brand awareness, which ultimately promotes higher sales. We are one of the...

With a paperless dental office, you can streamline your operations, saving both time and money. How can paperless patient forms help you do all of these things? Here's a closer look. From paper to paperless, the...

Professional brand photography is often an item on the expendable list when it comes to business expenses. Whether you are a new business building your website for the first time or a well-established company...

At Microswift, things work a bit differently. We are not the regular 9-5 office that you often heard about. Here’s what sets us apart: The 6-Hour Workday‍. We don’t have the typical 8-hour workday. Our employees only work...

In this in-depth article, we will share with you everything you need to know about social media advertising in 2020! A complete guide for beginners to...

In our past articles, we have talked about marketing trends in 2020. In this article, let’s dive in specific strategies you can do RIGHT NOW to fast track the growth of your business:

We all know that having a good website is important. But how important, exactly? 46% of people say a website’s design is the number 1 indicator if a business is credible or not (according to a study by Stanford...

What is “creative marketing”? Maybe you have heard of that term before but never understood what it really meant. What makes that kind of marketing specifically “creative”? Is it the way in which the advertising is...