It’s important for any business to follow the four marketing P’s: product, price, place and promotion. BUT how can you really make an impact in your industry and be different from everyone else? There are some principles that you can look into when focusing in on the finer details of your businesses marketing plan.

Be SMART with your marketing strategy. New opportunities will arise when you stay true to yourself and to your brand’s message. Today, we will be going through some principles that can boost your marketing strategy and display the benefits of your services to the public in a distinctive way.

Owning and running a restaurant certainly has not been a cake walk since the start of the pandemic. However, not all is lost, social media has been a key tool for businesses to stay in contact with their customers. Keeping the community updated on your restaurant’s latest rules and regulations, take out service, curb side and delivery options is essential.

Microswift strives to help businesses promote their brand with an array of different techniques. But we believe that e-commerce is a vital component when it comes to having a smart business strategy. In this article, we share our top 10 e-commerce marketing strategies that have helped our own clients in achieving their goals and generate millions in revenue.

It all comes down to you knowing your business and being creative with your marketing strategy. In addition to that, know what your audience wants to hear and what they want to learn because it’ll make it so much easier for you to create content that your target audience will enjoy.

It takes hard work, dedication, detail and determination when one is first building up a brand or business. At the start, it is crucial to have a plan so that you can be prepared for any challenges that come your way.

Happy National Women’s History Month! Decades have passed us by, and so has the stigma surrounding working women. In light of this significant topic, we will share 10 influential female figures in the marketing industry.

Small businesses and brands are anxiously awaiting to open back up to the public as COVID-19 cases drop. Both small and large businesses have taken a substantial blow since the beginning of the pandemic. As the latest news about the vaccine travels around the globe, businesses are starting to prepare for their re-opening.