It’s no secret, the internet is a very powerful platform for businesses to market themselves and social media has dominated the online world for many years now. The best way to market your business and gain exposure is through social media. However, the world of social media is so vast… there is Facebook, Instagram, TikTok, Twitter, YouTube, and many more.

You might find that throughout your social media journey, you are not gaining followers as quickly as you had of hoped, or perhaps that extraordinary photo you posted only got a dozen likes. It can be discouraging when you work so hard to build the best possible brand identity for your business and follow up with that by creating outstanding digital media.

When you think about the marketing that you have done in the past for your business, what is your go-to for visuals? What kind of digital media are you using? Is it media that you are taking yourself on your cellphone camera?

Going into the business world in 2020, the competition is fiercely competitive! It doesn’t matter what industry you are specialized in, you always need to be on top of your marketing game to help yourself stand out from all other businesses in the same field of work.

“A brand is not just a name or symbol. At Microswift, there's a meaning and purpose behind any brand we've created.” Branding. What is branding? Why do we need branding? How do we achieve proper branding? Well, branding is defined as long lasting visual identity.