Blog and Insights

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Digital Marketing

Here are our predictions for the Marketing industry's future

It’s fair to say that without marketing a business can not exit! Yes that is a bold statement, but backed up with solid evidence and past experiences and encounters. Marketing helps the growth and is the major driving engine to any given business.
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Creative Marketing

The endless advantages of business photography

Besides providing a genuine look into your business by telling your authentic brand story, it is also important to add a flare of creativity into your digital media. Adding creativity gives our creative marketing team a chance to push the limits of imagination, think outside-the-box, and design photos and videos that not only represent your business but do it in a unique way that helps your business stand out and shine!
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Website Design

Top Reasons Why Your Restaurant Needs a Customized Website

If you own a restaurant, you might be wondering why you would want to invest money in hiring a company like Microswift to help build you a website when almost all of your work for your business is in real life opposed to online.
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Dental Marketing

HOW COMPETITIVE WOULD YOU THINK THE DENTAL INDUSTRY REALLY IS?

As a dentist, has it ever crossed your mind how competitive the industry you work in really is and where you stand amongst other dentists? Well now would be the right time to start looking at the bigger picture and assessing what you are doing, where you need to be and what you need to do to get there.
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Digital Marketing

Is Your Marketing Stuck In The Past?

“In 2011, the web-use % overtook TV viewership among the youth demographic”. This decade saw a massive change in the way consumers operated online. As we came into the 2020, tactics are now at their peak. All business need to have a strong presence using current up to date marketing practices to be able to gain the benefits.
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Website Design

Why are some of the dental Websites Alot more effective than others?

Now that most individuals are online nowadays, it is important to keep new and existing customers satisfied by providing them with the ultimate service of an extraordinary website with incredible features such as services, photo and video gallery, and client reviews.
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Digital Marketing

Convert Your Coaching Business To An Online Business

If you already have a coaching business or are looking to start one in the near future, here are the top 5 reasons why you should consider converting your business to an online format and how Microswift can help you get there…
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Social Media

Instagram Adds REELS - What Does This Mean For Your Business?

What a perfect example of a continuous development and growth in the social media industry. Even when Instagram is working and is very successful for many business to use as a way to interact and engage with customers, Instagram has decided to step up their game and add a new gadget.
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Digital Marketing

What Now? Focusing on how to pivot, evolve and adapt

Just once everything began to make sense from the rise of sustainable fashion to the blooming and extraordinary launching of many new restaurants to the rush in retail…and then… this all goes to sound like a reference in the past.
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Restaurant Marketing

How to digitally bring your restaurant back up on its feet

2020 began with a vast growth in the restaurant industry. A rapid jump in comparison to previous years or even decades. It didn’t take to long before existing, new or ready to launch restaurants were forced to run their business on a different model than intended. With the hit of the pandemic, around mid march, restaurants can no longer run business as usual.